EXTERNAL PROFILES
Assistant Professor
Muhammad Abdus Salam
Muhammad Abdus Salam, known professionally as “Salam Shadhin,” is an award-winning academic and researcher. He is an Assistant Professor of Management Information Systems (MIS) at Noakhali Science and Technology University (NSTU). His research interests encompass topics related to Human-AI Interaction, AI Commercialization, Digital Engagement, AI-Business Applications, and FinTech. His research advances understanding of artificial intelligence and emerging technologies from commercial, social, and ethical perspectives, emphasizing real-world industry needs, responsible governance, digital literacy, community engagement, and sustainable innovation. His work highlights how the strategic design and deployment of AI and emerging technologies can enhance human–technology interaction, foster consumer trust, and generate transformative value across markets and society. He was awarded the “Best Paper Award” at the 4th International Conference on Business, Economics, and Finance (ICBEF 2023) held at Universiti Brunei Darussalam, “Best Extended Abstract Award” at the 9th World Business Ethics Forum (WBEF 2025) hosted by City University of Macau, as well as the “PhD Colloquium Award 2025,” organized by the UBD School of Business and Economics (UBDSBE). He is currently pursuing a PhD at the UBDSBE, Universiti Brunei Darussalam (UBD). He has published widely in scholarly journals and proceedings and coauthored several books through broad international research collaborations. Additionally, he provides expert commentary on technology and development in interviews with television channels and newspapers, and authors articles for both newspapers and scholarly periodicals. He has held the role of Tutor for multiple academic modules at the UBDSBE. He completed his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the University of Dhaka. He has presented research insights at numerous national and international conferences, seminars, and symposia. He has served as a moderator and chair for many international conferences, while also playing a vital role as a member of several conference committees. He serves as an expert reviewer for scholarly work, including journals such as Journal of Health Organization and Management, Journal of Advanced Transportation, Cogent Business & Management, Discover Global Society, and Discover Psychology, as well as for numerous books published by Springer, Wiley, Emerald, Elsevier, IGI Global, Sage, and Taylor & Francis.
Management Information Systems
BIOGRAPHY
Muhammad Abdus Salam, known professionally as “Salam Shadhin,” is an award-winning academic and researcher. He is an Assistant Professor of Management Information Systems (MIS) at Noakhali Science and Technology University (NSTU). His research interests encompass topics related to Human-AI Interaction, AI Commercialization, Digital Engagement, AI-Business Applications, and FinTech. His research advances understanding of artificial intelligence and emerging technologies from commercial, social, and ethical perspectives, emphasizing real-world industry needs, responsible governance, digital literacy, community engagement, and sustainable innovation. His work highlights how the strategic design and deployment of AI and emerging technologies can enhance human–technology interaction, foster consumer trust, and generate transformative value across markets and society. He was awarded the “Best Paper Award” at the 4th International Conference on Business, Economics, and Finance (ICBEF 2023) held at Universiti Brunei Darussalam, “Best Extended Abstract Award” at the 9th World Business Ethics Forum (WBEF 2025) hosted by City University of Macau, as well as the “PhD Colloquium Award 2025,” organized by the UBD School of Business and Economics (UBDSBE). He is currently pursuing a PhD at the UBDSBE, Universiti Brunei Darussalam (UBD). He has published widely in scholarly journals and proceedings and coauthored several books through broad international research collaborations. Additionally, he provides expert commentary on technology and development in interviews with television channels and newspapers, and authors articles for both newspapers and scholarly periodicals. He has held the role of Tutor for multiple academic modules at the UBDSBE. He completed his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the University of Dhaka. He has presented research insights at numerous national and international conferences, seminars, and symposia. He has served as a moderator and chair for many international conferences, while also playing a vital role as a member of several conference committees. He serves as an expert reviewer for scholarly work, including journals such as Journal of Health Organization and Management, Journal of Advanced Transportation, Cogent Business & Management, Discover Global Society, and Discover Psychology, as well as for numerous books published by Springer, Wiley, Emerald, Elsevier, IGI Global, Sage, and Taylor & Francis.
RESEARCH INTERESTS
2023 - 2026
PhD/Doctoral Researcher (AACSB-Accredited)
UBD School of Business and Economics (UBDSBE)
Universiti Brunei Darussalam
2021 - 2021
Information Systems Auditing, Controls and Assurance (Online)
Hong Kong University of Science and Technology (HKUST)
2015 - 2015
Master of Business Administration (MBA)
Department of Management Information Systems (MIS)
University of Dhaka
2015 - 2015
Master of Business Administration (MBA)
Department of Management Information Systems (MIS)
University of Dhaka
2011 - 2014
Bachelor of Business Administration (BBA)
Department of Management Information Systems (MIS)
University of Dhaka
2026 - 2026
Higher Secondary Certificate (HSC)
Business Studies
Dhaka City College
Last updated on 2025-10-20 14:40:31
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AWARDS AND ACHIEVEMENTS
1
Best Extended Abstract Award
9th World Business Ethics Forum (WBEF), City University of Macau
Description:Date: June 19, 2025
2
UBDSBE PhD Colloquium
UBD School of Business and Economics
Description:Date: April 30, 2025
3
Best Research Paper Award
4th International Conference on Business, Economics and Finance (ICBEF)
Description:Date: September 20, 2023
4
CSC Scholarship
Chinese Scholarship Council (CSC)
Description:Date: July 24, 2023
5
UBD Graduate Scholarship
University Brunei Darussalam
Description:Date: January 01, 2023
6
Open Doors: Russian Scholarship Project
The Global Universities Association Forum (GUAF)
Description:Date: February 24, 2021
High-performance work systems, organizational identification, trust in leader, perceived organizational support and healthcare professionals’ turnover intention
Authors: Raji, Ismaheel Adewumi; Ismail, Abdussalaam Iyanda; Abdu Salam, MuhammadUnraveling the dynamics of mobile wallets in promoting cashless tourism in Bangladesh: implementation of UTAUT2 model
Authors: Rayun, SM Nafiz and Salam, Muhammad Abdus and Islam, Waziha and Firmansyah, Egi Arvian and Kalinaki, KassimExamining the relationship between poverty and juvenile delinquency trends in a developing country
Authors: Bhuiyan, MR Islam and Milon, Md Noor Uddin and Hossain, Rashed and Poli, Tahmina Akter and Salam, Muhammad AbdusEXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z'S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS.
Authors: Salam, Muhammad Abdus and Rayun, SM Nafiz and Leong, Vai ShiemEvaluating 4G Network Reach and Fiber Node Proximity Across Uganda's Sub-Regions
Authors: Nabukeera, Madinah and Kalinaki, Kassim and Matovu, Moses and Salam, Muhammad AbdusDOI: https://doi.org/10.1007/978-981-96-2721-9_16
Towards an AutoML-based data analytical framework for predicting bankruptcy in industrial sector
Authors: Shahriare Satu, Md and Yeasmin, Tanzina and Abdus Salam, MuhammadDOI: https://doi.org/10.1007/978-981-97-3937-0_48
Block-chain aided cluster based logistic network for food supply chain
Authors: Azad, Rahat Uddin and Ahammed, Khair and Salam, Muhammad Abdus and Efat, Md Ifthekarul AlamDOI: https://doi.org/10.1007/978-3-031-34622-4_34
The Transformative Prospects of AI-Powered Virtual Influencers in Digital Consumer Engagement and Marketing Strategies
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Muhamad, NazlidaGreen FinTech Innovations: Empowering Inclusive Development and Advancing Towards the Sustainable Economy
Authors: Rayun, SM Nafiz and Salam, Muhammad Abdus and Islam, Waziha and Leong, Vai ShiemDOI: https://doi.org/10.4018/979-8-3373-1112-8.ch009
Consumer engagement: exploring deepfake applications in consumer marketing communication
Authors: Salam, Muhammad Abdus and Rayun, SM Nafiz and Islam, Waziha and Hasan, Robiul and Firmansyah, Egi Arvian and Kalinaki, KassimDOI: https://doi.org/10.4018/979-8-3693-5298-4.ch020
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Partho Mazumder
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Kaniz Fatema
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Kamrul Islam Bayzid
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Avijit Saha
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Tawhidul Islam
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- Institutional Email: salam.mis@nstu.edu.bd
- Personal Email: N/A
- Mobile number: +8801676320708 (WhatsApp)
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SOCIAL PROFILES
Department
Management Information Systems
Noakhali Science and Technology University