EXTERNAL PROFILES
Assistant Professor
Dr. Muhammad Abdus Salam
Dr. Muhammad Abdus Salam, known professionally as Dr. Salam Shadhin, is an award-winning academic and researcher. He is an Assistant Professor of Management Information Systems (MIS) at Noakhali Science and Technology University (NSTU). His research interests encompass topics related to Human-AI Interaction, AI Commercialization, Digital Engagement, AI-Business Applications, and FinTech. His research advances understanding of artificial intelligence and emerging technologies from commercial, social, and ethical perspectives, emphasizing real-world industry needs, responsible governance, digital literacy, community engagement, and sustainable innovation. His work highlights how the strategic design and deployment of AI and emerging technologies can enhance human–technology interaction, foster consumer trust, and generate transformative value across markets and society. Dr. Salam Shadhin was awarded the “Best Paper Award” at the 4th International Conference on Business, Economics, and Finance (ICBEF 2023) held at Universiti Brunei Darussalam, “Best Extended Abstract Award” at the 9th World Business Ethics Forum (WBEF 2025) hosted by City University of Macau, as well as the “PhD Colloquium Award 2025,” and “Best PhD Colloquium Award 2026” organized by the UBD School of Business and Economics (UBDSBE). Dr. Muhammad Abdus Salam earned his PhD from the UBD School of Business and Economics, an AACSB-accredited business school at Universiti Brunei Darussalam. He has published widely in scholarly journals and proceedings and coauthored several books through broad international research collaborations. Additionally, he provides expert commentary on technology and development in interviews with television channels and newspapers, and authors articles for both newspapers and scholarly periodicals. Dr. Salam Shadhin has held the role of Tutor for multiple academic modules at the UBDSBE. He completed his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the University of Dhaka. He has presented research insights at numerous national and international conferences, seminars, and symposia. He has served as a moderator and chair for many international conferences, while also playing a vital role as a member of several conference committees. He serves as an expert reviewer for scholarly work, including journals such as Journal of Health Organization and Management, Journal of Advanced Transportation, Cogent Business & Management, Discover Global Society, and Discover Psychology, as well as for numerous books published by Springer, Wiley, Emerald, Elsevier, IGI Global, Sage, and Taylor & Francis.
Management Information Systems
BIOGRAPHY
Dr. Muhammad Abdus Salam, known professionally as Dr. Salam Shadhin, is an award-winning academic and researcher. He is an Assistant Professor of Management Information Systems (MIS) at Noakhali Science and Technology University (NSTU). His research interests encompass topics related to Human-AI Interaction, AI Commercialization, Digital Engagement, AI-Business Applications, and FinTech. Dr. Salam Shadhin was awarded the “Best Paper Award” at the 4th International Conference on Business, Economics, and Finance (ICBEF 2023) held at Universiti Brunei Darussalam, “Best Extended Abstract Award” at the 9th World Business Ethics Forum (WBEF 2025) hosted by City University of Macau, as well as the “PhD Colloquium Award 2025,” and “Best PhD Colloquium Award 2026” organized by the UBD School of Business and Economics (UBDSBE). Dr. Muhammad Abdus Salam earned his PhD from the UBD School of Business and Economics, an AACSB-accredited business school at Universiti Brunei Darussalam. He has published widely in scholarly journals and proceedings and coauthored several books through broad international research collaborations. Additionally, he provides expert commentary on technology and development in interviews with television channels and newspapers, and authors articles for both newspapers and scholarly periodicals. Dr. Salam Shadhin has held the role of Tutor for multiple academic modules at the UBDSBE. He completed his Bachelor of Business Administration (BBA) and Master of Business Administration (MBA) from the University of Dhaka. He has presented research insights at numerous national and international conferences, seminars, and symposia. He has served as a moderator and chair for many international conferences, while also playing a vital role as a member of several conference committees. He serves as an expert reviewer for scholarly work, including journals such as Journal of Health Organization and Management, Journal of Advanced Transportation, Cogent Business & Management, Discover Global Society, and Discover Psychology, as well as for numerous books published by Springer, Wiley, Emerald, Elsevier, IGI Global, Sage, and Taylor & Francis.
RESEARCH INTERESTS
2023 - 2026
PhD (AACSB-Accredited)
UBD School of Business and Economics (UBDSBE)
Universiti Brunei Darussalam
2015 - 2015
Master of Business Administration (MBA)
Department of Management Information Systems (MIS)
University of Dhaka
2011 - 2014
Bachelor of Business Administration (BBA)
Department of Management Information Systems (MIS)
University of Dhaka
Last updated on 2026-07-21 07:47:11
Tutor
UBD School of Business and Economics (UBDSBE), Universiti Brunei Darussalam, Brunei
2023-05-07 to
2026-05-04
2026-05-04
Lecturer
Management Information Systems (MIS), Noakhali Science and Technology University (NSTU)
2018-12-03 to
2020-12-02
2020-12-02
Assistant Professor
Management Information Systems (MIS), Noakhali Science and Technology University (NSTU)
2020-12-03 to
2022-06-30
National Integrity Strategy (NIS) Implementation
Description: Enter Training Description
Organization: Institutional Quality Assurance Cell (IQAC), Noakhali Science and Technology University (NSTU)
2021-06-16
Online Course on “The Basic Idea of Investment"
Description: Enter Training Description
Organization: Bangladesh Institute of Capital Market (BICM), Bangladesh
2021-02-06
Online Course on “Digital Security Essentials”
Description: Enter Training Description
Organization: Digital Security Agency, Bangladesh
2021-01-11
Online Course on “Information Systems Auditing, Controls and Assurance"
Description: Enter Training Description
Organization: Hong Kong University of Science and Technology, Hong Kong
2020-12-15
Online Course on “The Fundamentals of Digital Marketing”
Description: Enter Training Description
Organization: Open University, UK
2019-04-28
Foundation Training for New Teachers
Description: Enter Training Description
Organization: Institutional Quality Assurance Cell (IQAC), Noakhali Science and Technology University (NSTU)
Last Updated: 2025-07-31 18:02:38
2025-10-14
Conference: 5th International Conference on Business, Economics and Finance (ICBEF)
Description: N/A
Organization: UBD School of Business and Economics, Universiti Brunei Darussalam
2025-04-30
PhD Colloquium: UBD School of Business and Economics PhD Colloquium 2025
Description: N/A
Organization: UBD School of Business and Economics (UBDSBE), Universiti Brunei Darussalam
2025-02-04
Conference: 1st International Conference on Islamic Finance and Sustainability
Description: N/A
Organization: UBD School of Business and Economics, Universiti Brunei Darussalam
2024-11-28
Conference: International Conference on Emerging Industrial 4.0 for Sustainable Business Growth (EISBG 2024)
Description: N/A
Organization: e Faculty of Business Studies (FBS), Noakhali Science and Technology University, Bangladesh
2024-11-08
Conference: 2nd International Conference on Machine Intelligence and Emerging Technologies (MIET 2024)
Description: N/A
Organization: Noakhali Science and Technology University, Bangladesh
2023-11-22
Conference: 12th Global Technology and Business Management Conference (GTBMC)
Description: N/A
Organization: Faculty of Business Administration Chiang Mai University, Thailand
2023-09-18
Conference: 4th International Conference on Business, Economics and Finance (ICBEF)
Description: N/A
Organization: UBD School of Business and Economics, Universiti Brunei Darussalam
2022-09-23
Conference: International Conference on Machine Intelligence and Emerging Technologies (MIET 2022)
Description: N/A
Organization: Noakhali Science and Technology University, Bangladesh
Last Updated: 2025-09-23 09:25:21
AWARDS AND ACHIEVEMENTS
1
UBDSBE PhD Colloquium
UBD School of Business and Economics, Universiti Brunei Darussalam
Description: Champion (1st Position)2
Best Extended Abstract Award
9th World Business Ethics Forum (WBEF), City University of Macau
3
UBDSBE PhD Colloquium
UBD School of Business and Economics
4
Best Research Paper Award
4th International Conference on Business, Economics and Finance (ICBEF)
5
CSC Scholarship
Chinese Scholarship Council (CSC)
6
UBD Graduate Scholarship
University Brunei Darussalam
7
Open Doors: Russian Scholarship Project
The Global Universities Association Forum (GUAF)
2025
Journal
High-performance work systems, organizational identification, trust in leader, perceived organizational support and healthcare professionals’ turnover intention
Authors: Raji, Ismaheel Adewumi; Ismail, Abdussalaam Iyanda; Abdu Salam, Muhammad
Journal: Journal of Health Organization and Management
DOI: https://doi.org/10.1108/JHOM-06-2025-0366
2025
Journal
Unraveling the dynamics of mobile wallets in promoting cashless tourism in Bangladesh: implementation of UTAUT2 model
Authors: Rayun, SM Nafiz and Salam, Muhammad Abdus and Islam, Waziha and Firmansyah, Egi Arvian and Kalinaki, Kassim
Journal: Journal of Hospitality and Tourism Technology
DOI: https://doi.org/10.1108/JHTT-04-2024-0222
2024
Journal
Examining the relationship between poverty and juvenile delinquency trends in a developing country
Authors: Bhuiyan, MR Islam and Milon, Md Noor Uddin and Hossain, Rashed and Poli, Tahmina Akter and Salam, Muhammad Abdus
Journal: Academic Journal of Interdisciplinary Studies
DOI: https://doi.org/10.36941/ajis-2024-0193
2023
Journal
What Drives Rahn Adoption?
Authors: Firmansyah, Egi Arvian; Pratama, Arif; Salam, Muhammad Abdus
Journal: Jurnal Manajemen Teori dan Terapan
DOI: https://doi.org/10.20473/jmtt.v16i3.50924
2023
Journal
EXAMINING CRITICAL FACTORS INFLUENCING GENERATION Z'S ACCEPTANCE OF MOBILE PAYMENT SYSTEMS IN BANGLADESH: A UTAUT MODEL ANALYSIS.
Authors: Salam, Muhammad Abdus and Rayun, SM Nafiz and Leong, Vai Shiem
Journal: Journal of Business & Economic Analysis
DOI: https://doi.org/10.1142/S273756682450004X
2027
Book Chapter
Book Name: AI-Driven Social Media Content Management: Frameworks, Tools, and Best Practices
Chapter Title: From Lab to Marketplace: Technology Transfer and Commercial Applications of Deepfake Technology
Authors: Salam, Muhammad Abdus; Rayun, S. N., Leong, V. S., Islam, W., Chowdhury, S. A., Sahabuddin, M., Ahmed, M., & Islam, M.
2027
Book Chapter
Book Name: Sustainable Tourism Marketing in the Era of Artificial Intelligence
Chapter Title: Integrating Digital Technologies in Tourism: A Systematic Review of Location-Based Media, Augmented/Virtual Reality, and Second Chance Tourism
Authors: Faisal-E-Alam, M., Salam, Muhammad Abdus, Haque, A., & Rupa, R. A.
2027
Book Chapter
Book Name: Sustaining the Halal Industry Through Islamic Science and Technology Integration
Chapter Title: Exploring AI-Powered Virtual Influencers!: Prospects and Sharia Concerns in Promoting Halal Consumerism
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Muhamad, Nazlida
DOI: https://doi.org/10.4018/979-8-3373-7396-6.ch006
2026
Book Chapter
Book Name: Green Entrepreneurship, Value Exchange and Sustainable Supply Chain Management (𝐒𝐜𝐨𝐩𝐮𝐬 𝐈𝐧𝐝𝐞𝐱𝐞𝐝)
Chapter Title: Transitioning Entrepreneurship to Green: Leveraging Digital Consumer Engagement Toward Sustainable Marketing Prospects
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Muhamad, Nazlida
DOI: https://link.springer.com/book/9789819590148
2026
Book Chapter
Book Name: Cases on Social Media Marketing Engagement Tactics (𝐒𝐜𝐨𝐩𝐮𝐬 𝐈𝐧𝐝𝐞𝐱𝐞𝐝)
Chapter Title: The Transformative Prospects of AI-Powered Virtual Influencers in Digital Consumer Engagement and Marketing Strategies
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Muhamad, Nazlida
DOI: https://doi.org/10.4018/979-8-3373-2357-2.ch009
2026
Book Chapter
Book Name: Digital Sovereignty in the Global Data Economy: Rights, Regulation, and Resistance
Chapter Title: Deepfakes and Digital Sovereignty: Governance Challenges of Synthetic Media in the AI-Driven Data Economy
Authors: Rayun, SM Nafiz and Salam, Muhammad Abdus and Leong, Vai Shiem and Islam, Waziha and Sahabuddin, Mohammad and Ahmed, Maruf and Hosen, Md Sarour and Das, Chandra
DOI: https://doi.org/10.4018/979-8-2600-0288-9.ch008
2026
Book Chapter
Book Name: Promoting Inclusivity and Accessibility With FinTech (𝐒𝐜𝐨𝐩𝐮𝐬 𝐈𝐧𝐝𝐞𝐱𝐞𝐝)
Chapter Title: Green FinTech Innovations: Empowering Inclusive Development and Advancing Towards the Sustainable Economy
Authors: Rayun, SM Nafiz and Salam, Muhammad Abdus and Islam, Waziha and Leong, Vai Shiem
DOI: https://doi.org/10.4018/979-8-3373-1112-8.ch009
2024
Book Chapter
Book Name: Navigating the World of Deepfake Technology (𝐒𝐜𝐨𝐩𝐮𝐬 𝐈𝐧𝐝𝐞𝐱𝐞𝐝)
Chapter Title: Consumer engagement: exploring deepfake applications in consumer marketing communication
Authors: Salam, Muhammad Abdus and Rayun, SM Nafiz and Islam, Waziha and Hasan, Robiul and Firmansyah, Egi Arvian and Kalinaki, Kassim
DOI: https://doi.org/10.4018/979-8-3693-5298-4.ch020
2026
Conference
Artificial Intelligence-Powered Virtual Influencers in the Spotlight: Examining the Impact of Source Credibility on Gen Z's Attitudes, Engagement, and Loyalty
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Muhamad, Nazlida
2025
Conference
The effects of female virtual influencer on sponsored post about sustainable fashion
Authors: Leong, V. S., Salam, M.A., Sarabia-Panol, Z.
2025
Conference
Evaluating 4G Network Reach and Fiber Node Proximity Across Uganda's Sub-Regions
Authors: Nabukeera, Madinah and Kalinaki, Kassim and Matovu, Moses and Salam, Muhammad Abdus
DOI: https://doi.org/10.1007/978-981-96-2721-9_16
2023
Conference
Examining Consumer Satisfaction in Social Commerce of Fashion Product Shopping: An Empirical Study in Bangladesh
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Rayun, SM Nafiz
2023
Conference
Towards an AutoML-based data analytical framework for predicting bankruptcy in industrial sector
Authors: Shahriare Satu, Md and Yeasmin, Tanzina and Abdus Salam, Muhammad
DOI: https://doi.org/10.1007/978-981-97-3937-0_48
2022
Conference
Block-chain aided cluster based logistic network for food supply chain
Authors: Azad, Rahat Uddin and Ahammed, Khair and Salam, Muhammad Abdus and Efat, Md Ifthekarul Alam
DOI: https://doi.org/10.1007/978-3-031-34622-4_34
2027
Book
Technology Transfer and Strategic Applications for Commercial Human-AI Interaction
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Muhamad, NazlidaDOI: https://doi.org/10.4018/979-8-3373-9325-4
2027
Book
Responsible AI in Consumer Engagement: Policy, Trust, and Practice
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Muhamad, NazlidaDOI: https://doi.org/10.4018/979-8-2600-2977-0
2026
Book
Technology Transfer and Strategic Applications for Commercial Human-AI Interaction
Authors: Salam, Muhammad Abdus; Leong, Vai Shiem; Muhamad, Nazlida
2023-01-01
to
Present
Research
Consumer Aspects in Human-AI Interaction
Abstract: Human-AI interaction has become an essential area of research as artificial intelligence (AI) is increasingly integrated into consumer products, digital services, and marketing. This research presents the key consumer aspects that shape effective human-AI interaction, including trust, perceived value, ease of use, privacy, satisfaction, acceptance, ethical considerations, and user empowerment. Understanding these dimensions provides valuable insights for designing AI systems that enhance user experience, encourage adoption, and support responsible and sustainable AI implementation. Hence, this will facilitate researchers, practitioners, managers, marketers, policymakers, ethical regulating committees, and agencies by identifying the consumer-related factors that influence AI adoption and user experience, thereby informing the development of effective, ethical, and consumer-centric AI applications.
Last Updated: 2026-07-21 09:37:37
2025-05-21
to
2026-05-04
Project
Blue Carbon Seagrass Profiling of Brunei Darussalam
Abstract: Research Assistant
Funding Agency: United Nations Development Programme (UNDP)
2020-07-01
to
2021-06-30
Project
Adoption of Contactless Payment Cards in Bangladesh
Abstract:
Funding Agency: Noakhali Science and Technology University
Last Updated: 2026-07-21 09:37:37
Course Content
MIS-1201: Fundamentals of Management Information Systems, MIS-1205: Marketing Management, MIS-2205: Advanced Information Systems, MIS-3207: Business Research Method, MIS-4101: Business Analytics, MIS-4103: Entrepreneurship and Innovation Management, MIS-4201: Business Intelligence, MIS-4203: E-Business and Digital Marketing, MIS-5105: Technology Entrepreneurship and Leadership MIS5-107: FinTech, MIS-5209: Artificial Intelligence in Business
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Honors - 2022-23
Partho Mazumder
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Mariya Afrin
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Kaniz Fatema
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Kamrul Islam Bayzid
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Avijit Saha
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- Institutional Email: salam.mis@nstu.edu.bd
- Personal Email: abdussalam.mis@gmail.com
- Mobile number: +8801676320708 (WhatsApp)
- Emergency Contact: N/A
- PABX:N/A
- Website:N/A
Department
Management Information Systems
Noakhali Science and Technology University